Nairobi, July 8 -- "A plan is not a strategy. A strategy is not a plan," advises Roger Martin. Do leading-edge firms like Google or Tesla do traditional five-year plans? Then, label them with the buz... Read More
Nairobi, July 1 -- "You can't be seen, until you learn to see" -- marketing whiz, Seth Godin. Is "How can we reach more customers?" the first question to ask? Or, should one start by asking, "Which s... Read More
Nairobi, June 24 -- "It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all" --Edward de Bono. Do market capture innovation ideas require mo... Read More
Nairobi, June 17 -- Tough to see around the next corner with straight line thinking. Look out the window. Do you see any straight lines in nature? Is thinking in a linear way, our built-in default mo... Read More